Want to stay up to date on the latest dental marketing ideas? Movemints has you covered!
When you’re running a dentist or orthodontist office, it is important to actively promote your practice to keep a steady stream of patients coming through the doors. However, if you are just a start-up, or haven’t previously explored dental marketing tactics before, it is hard to know where to start. That’s why we’ve brainstormed some of the best dental marketing ideas you can use to grow your business and increase your client list. Before we look at the strategies, we have to learn a little more about some of the unique aspects of dental marketing. Let’s get started!
What Makes Dental Marketing Unique?
Discover how you can separate your practice from other practices and start brainstorming your own dental marketing ideas
Using dental marketing tactics is essential for bringing in new patients.
Dental marketing is a marketing strategy that is designed to promote dental, orthodontic, and periodontic practices. Since marketing is all about standing out, each industry has its own set of rules. While it may be tempting to copy a strategy from other local dental practices, it is best to have your own voice and dental marketing ideas.
Your marketing strategy will take place across several different platforms including Facebook for digital ads and Google to help with search engine optimization (SEO). These strategies help local prospective patients more easily find your practice and help you advertise the services you offer.
The Top 4 Marketing Strategies for Dentists, Orthodontists, and Periodontists
Let’s start exploring some of the best dental marketing ideas you can use to get the word out to patients
Google My Business and Google Maps ads are powerful dental marketing tools.
Follow our tips to get the word out about your practice whether you’ve just opened or are looking for new patients after the COVID-19 pandemic. These are proven dental marketing ideas that will help your business attract new audiences and set your practice apart from other local competitors.
1. Google My Business
Google My Business is a powerful tool that is too often overlooked by local businesses. By having a complete Google My Business (GMB) profile, people in your area can more easily find information about your office, reviews, and photos. In general, the more content you have on your GMB listing, the better. These days, most people will visit your GMB page before visiting your office to get the gist of your location, services, and reviews. This is an especially powerful dental marketing idea for locally focused marketing campaigns that will attract new patients to your dental practice.
2. Google Maps Ads
We all use Google Maps to get around, but did you know you can use Google Maps to help prospective patients find you? By using Google Maps Ads, you can direct more traffic to your office from anyone residing in your area. When an individual types “dentist” or “orthodontist near me” into their Google Maps, your business will show up at the top of the local search results as an advertisement. Using this in tandem with a well crafted GMB page is a great way to direct new patients to learn more about your practice.
3. Locally Targeted Facebook Ads
Another excellent way to draw local traffic to your site is by using Facebook Ads. Facebook is one of the most prominent social media platforms, especially since they also own and run ads on Instagram too. When you use Facebook Ads, you can specify your target audience as local individuals using social media. These ads are then delivered to people who reside near your office with a link to your GMB, Facebook profile, or company website where visitors will be prompted to make an appointment.
Luke Infinger of HIP Creative, a digital marketing agency for dental providers, recommends Facebook and Instagram as proven channels for generating new patient leads and nurturing them through your patient onboarding process. Luke recommends that practices examine the difference between direct referrals and digital leads, as your internal systems must be integrated with your social lead strategies to make the best return on your digital investment.
4. Use Keywords for SEO
While we’re on the subject of increasing site traffic, another way that you can increase your presence is by using keywords for SEO. When someone searches for a dentist office in Google, they will use keywords to direct them to their desired search results. For example, a keyword may be something like “braces near me” or “where to get Invisalign.”
As part of your marketing strategy, you can use these same keywords on your site pages and in your content to boost your page ranking so patients can more easily find your site. A great way to boost your SEO is by creating blog content that prominently features applicable keywords.
If you’re ready to kickstart your next marketing campaign, then follow our steps to get started. Take it from the team at Movemints, these dental marketing ideas work!
Developed by leading orthodontists, Movemints provides a breakthrough treatment option and a better way to manage the aligner journey. If you are interested in learning more about Movemints, check out our site and explore how Invisalign treatment can be improved with our aligner journey bundles.